Reasons Why Your Window Air Conditioner Isn’t Cooling? Should You Replace

Reasons Why Your Window Air Conditioner Isn’t Cooling Should You Replace

A big problem has an air conditioner that is not freezing, especially in the summer. Your air conditioner may not be cooling for several reasons, such as a clogged filter, a broken thermostat, or worn-out parts that need to be replaced. These problems show that your air conditioner needs servicing. Therefore, regular AC maintenance is necessary to keep it tidy and functional.

All window air conditioner brands eventually stop blowing cool air for the reasons listed below:

Set the thermostat to:

Check the thermostat on your air conditioner. The temperature likely needs to be adjusted properly. To ensure that the fan only turns on when the air is cool, make sure it is set to auto.

Soiled coils

Like a storage heater, the condenser takes heat from the air conditioner. The condenser coil needs to be clean to effectively absorb heat from the environment. The condenser coil may be clogged with dust and debris if the air conditioner isn’t blowing cool air. If the coil is covered in dirt and debris, the AC loses efficiency and stops cooling the area. An expert in AC repair will take care of minor issues in advance with routine AC maintenance.

Leak

Another typical reason why an air conditioner won’t chill is a refrigerant leak. The refrigerant substance must be used during the cooling process. It discharges heat and moisture from the interior air outside as it goes through the inner and outer coils of the air conditioner, turning from liquid to gas. Therefore, an air conditioner that has a refrigerant leak cannot produce cold air. Furthermore, this might damage your compressor. Over time, a slow but persistent leak could cause the refrigerant level in your air conditioner to drop. A specialist in AC repair will also check the lines and handle any issues with the refrigerant level.

Dirty Air Filter

One of the most frequent reasons for an AC that isn’t cooling effectively is a dirty air filter. Cold air cannot leave the outlet because of dust and grime buildup in the air filters. When the air does not flow properly, the air conditioner’s ability to cool down also decreases.

Conclusion

Choose from our wide variety of top-quality products immediately if you’re seeking higher-quality window air conditioner brands. The top models of INTEC’s comprehensive array of air conditioners are comparable to those made by other prominent manufacturers.

 

Picking The Capacity Depending On The Size Of Your Room For Air Conditioner Brands In India

Picking The Capacity Depending On The Size Of Your Room For Air Conditioner Brands In India

In India, the unit of measure for AC capacity is tonnes. To get the most out of the best air conditioner brands in India, you must choose the right tonnage capacity for the AC based on the size of your room. To estimate how quickly an air conditioner can cool a place, the British Thermal Unit (BTU) rating is more reliable. Looking at an air conditioner’s BTU rating is another technique to assess its energy efficiency.

You must first select an appropriate AC capacity based on the size of the area that has to be cooled in order to cool the room. A 1.5-ton air conditioner is a choice for slightly larger places, while a 1-ton air conditioner ought to be suitable for a modest bedroom. However, if you want to install one of the best air conditioner brands in India in a living room that can accommodate at least ten people, you must pick a 2 Ton Air Conditioner. Another method to evaluate the energy efficiency of an air conditioner is to look at its BTU rating. The British Thermal Unit (BTU) rating is a better way to gauge how quickly an air conditioner can cool a space.

You require the following details in order to accurately estimate how much electricity your air conditioning system uses.

  • Power Rating for AC in kW (As indicated by the label’s Bee Star Rating)
  • The average number of hours per day that an air conditioner operates multiplied by the cost of electricity per kW of AC results in units per month.

Your needs will determine the type of air conditioner you should select. The advantages of 3-star and 5-star air conditioners vary somewhat. Thus, everything comes down to individual factors like beginning investment, consumption, etc. If you only sometimes intend to use the AC, a 3-star unit will do. If you live in a region with extreme temperatures where you might need to keep the AC running for several hours, pick a 5-star air conditioner.

The Solution

Look up the star rating of the air conditioner.

Added Stars: Better Cooling Capacity: A 5-star air conditioner uses less energy while operating at peak efficiency as compared to a 3-star air conditioner. It also works significantly better. It utilizes the least amount of energy and cools the area more quickly than a 3-star AC.

More Savings as You Move Up the Star Rankings: As you move up the star rankings, you’ll save more energy. A 5-star air conditioner often consumes up to 28% less energy than a 3-star one. It’s important to keep in mind that when comparing star ratings, only identical types of air conditioners can be compared. A 3-star split air conditioner, for example, might be more energy-efficient than a 5-star window unit. So be careful when selecting your comparison.

A product will be more energy-efficient the more stars it has. However, take care that the price difference between an air conditioner with a 3-star rating and one with a 5-star rating is not significant. An air conditioner with a 5-star rating should cost 10% to 15% more than one with a 3- or 4-star rating. With five-star ratings, air conditioners can consume up to 28% less energy. The additional cost is so quickly recouped. While providing the same level of cooling as a 3-star model, a 5-star air conditioner uses fewer watts and generates less heat.

Choose Intec

Visit Intec today to browse their selection of top-notch products from the best air conditioner brands in India.

How Split Air Conditioner Price and monthly Expenses might affect you?

How Split Air Conditioner Price and monthly Expenses might affect you

The most prevalent kind of cooling equipment, split air conditioners are present in almost all homes. Since it is less expensive and easier to install, it is widely used. But if you’re thinking about getting one, you should be aware of the split air conditioner price as well as its other charges, especially those that will become a regular part of your life and happen every month. Interested? Let’s go over some of the additional costs and hidden fees that you can encounter when buying an air conditioner.

The Standard Unit

Split air conditioners are quieter than window air conditioners since the noise-making equipment is located outside the room. Unlike window air conditioners, these devices come in a variety of cooling capacities, but their size isn’t inversely correlated with them. This is due to the fact that the outdoor unit has a larger cooling system than the indoor unit, which has a smaller cooling system. The cooling capacities of split air conditioners in India today range from 0.75 to 4.5 tonnes.

We’ll presume for the sake of this essay that your air conditioner meets the criteria listed above.

Service Cost

  • Depending on whether your computer is still covered by warranty, the cost of service varies. The compressor is the most expensive part to service after the air conditioner itself. Compressors from the majority of manufacturers have a 5-year warranty. If your compressor malfunctions after the guarantee have passed, you could be out anywhere from Rs. 8000 to Rs. 8000.
  • The second most expensive component of maintaining an air conditioner is the cooling gas. As previously mentioned, the gas is pumped through copper tubes that are prone to corrosion. The copper tubes are likely to rust and break if you reside somewhere like Mumbai, where the humidity is considerable. There will be less cooling as a result, and eventually none at all. For a cost ranging from Rs. 500 to Rs. 700, a local AC mechanic can repair the tubes. You’ll then need to top off the compressor’s gas tank. About Rs. 2500 would buy you a 1-ton air conditioner. The warranties of the vast majority of brands exclude this.

Monthly Electricity Cost

  • Most buyers of air conditioners don’t consider the price of power. In this case, star ratings are significant, and you must choose wisely. As was previously said, the electricity bill decreases as the star rating increases. The most energy-efficient air conditioners are inverter models. The following is a list of the approximate electricity costs for homes and businesses.

Household Costs (Runs 3-4 Hours/Day)

If you purchase a 1-ton air conditioner and use it for roughly 4 hours each day, your monthly electricity bill will be close to Rs. 620. This is a preliminary estimate based on the Rs. 4 per unit price of electricity in your region. A 1.5-ton air conditioner would have a monthly electricity bill of about Rs. 920 if the same factors were taken into account. The cost will go down if you select a machine with a higher star rating and vice versa.

Office costs (7-8 hours each day)

Commercial spaces have a different cost of power per unit than residential ones. If the AC runs for about 8 hours per day, the cost per month for a 1-ton machine would be Rs. 1,382. The same numbers as before show that a 1.5-ton system will cost you Rs. 2,073 per month. A 2-ton split air conditioner price typically costs around Rs. 2,880 per month. This time, there is no mention of a star rating because it is for an air conditioner. If you buy an air conditioner with a higher rating, the costs will be lower.

Conclusion

There is no better time than right now to go choose the ideal cooling device for your home or place of business because the sun is getting ready to soar as summer approaches. To find the split air conditioner price that best meets your needs, compare the prices of our INTEC models to those of competing brands.

Factors Responsible Why Your Split Air Conditioner Isn’t Cooling Off?

Factors Responsible Why Your Split Air Conditioner Isn’t Cooling Off

An air conditioner that is not running at full capacity is a major issue, especially in the heat. Your air conditioner may not be cooling for a number of reasons, such as a clogged filter, a broken thermostat, or worn-out parts that need to be replaced. These problems show that your AC system needs maintenance. Therefore, routine AC maintenance is required to maintain it clean and functional.

For the reasons listed below, all split air conditioner brands eventually stop blowing cool air:

  1. Even though it may seem very basic, make sure the cord and the outlet are in excellent condition before calling an AC service technician. The air conditioner unit may have blown a fuse or tripped the circuit breaker because of how much power it consumes. Remember to check it.
  1. One of the most frequent causes of an AC that isn’t cooling effectively is a dirty air filter. Due to debris in the air filters, cold air cannot exit the outlet. The air conditioner’s capacity to cool down decreases when the airflow is improper.
  1. Double-check where your air conditioner’s thermostat is set. It’s likely that the temperature wasn’t set correctly. Make sure it is set to Auto so that only the fan runs.
  1. The condenser removes heat from the air conditioner similar to a storage heater. The condenser coil needs to be clean in order to absorb heat from the environment effectively. If the air conditioner isn’t blowing cool air, the condenser coil may be clogged with dust and debris. If the coil is covered in dirt and debris, the AC loses efficiency and ceases cooling the area. An expert in AC repair will handle minor issues beforehand with regular AC maintenance.

5, A compressor keeps your house cool. An essential component of the AC is a compressor or motor. It manages the refrigerant flow between the condenser and evaporator. The cooling process cannot begin when the compressor is having problems, and the air conditioner cannot produce cold air.

  1. Every split air conditioners brands could experience fan motor problems. The inability of the outside unit reduces your air conditioner’s ability to cool a space and expel heat.
  1. The second possible cause is a faulty control board, capillary, thermostat, etc.
  1. Another frequent cause of an air conditioner that won’t cool is a refrigerant leak. The refrigerant ingredient must be used during the cooling process. As it passes through the inner and outer coils of the air conditioner and changes from liquid to gas, it releases heat and moisture from the interior air outdoors.

As a result, a refrigerant leak cannot cause an air conditioner to produce cold air. Additionally, this could harm your compressor. Over time, a slow but persistent leak could cause the refrigerant level in your air conditioner to drop. A specialist in AC repair will also check the lines and handle any issues with the refrigerant level.

Conclusion

Choose from our wide variety of top-notch products right away if you’re looking for higher-quality Split air conditioner brands. The most advanced models of INTEC’s wide selection of air conditioners are comparable to those produced by other renowned manufacturers.

3-Star or 5-Star: What’s Effect Split Air Conditioner price

Of course, we have all encountered a star rating system throughout our education and entertainment, like movies.  If you are a keen observer, you may have also observed that the most common star ratings for air conditioners are either 3 or 5.  What does this signify, and which one is preferable? Three stars are probably significantly better than average, while five stars are typically considered the best. Does this also apply to air conditioners? Let’s investigate! It directly influences Split Air Conditioner price.

The Power Consumption Difference between 3-Star and 5-Star Acs

A straightforward chart displays the power consumption for several 3-star and 5-star certified ACs based on the average cooling capacity and cargo.

3-Star Rating

  • 0.75 Ton – 542 Watts 
  • 1 Ton – 747 Watts
  • 1.5 Ton – 1104 Watts
  • 2 Ton – 1448 Watts

5-Star Rating

  • 0.75 Ton – 450 Watts
  • 1 Ton – 554 Watts
  • 1.5 Ton – 840 Watts
  • 2 Ton – 1113 Watts

As seen from the graph, a 5-star rated house air conditioner uses less energy than a 3-star rated AC and is consequently more energy efficient. An extensive study shows that a 5-star air conditioner may save up to 28% more energy than a 3-star air conditioner. With that, we conclude how exactly their Split Air Conditioner price is determined an impact and power.

A 5-star air conditioners price is its lone drawback. It costs much more than the typical air conditioner with a 3-star rating. The 3-star air conditioner is popular in middle-class Indian households because it is affordable and offers good cooling and power-saving capabilities.

Which AC model should you choose?

It’s time to decide after weighing all the pros and downsides of a 3-star and a 5-star AC! As previously indicated, a 5-star AC’s hefty price tag is its only drawback. To make the best decision, it is strongly advised that you consider the future uses of your air conditioner.

Conclusion

A 5-star air conditioner is your best option if you reside in an area that is hot and muggy all year round because it will reduce your power expenses, help you get a better split air conditioner price, and save you money over time given normal daily usage. However, a temporary solution might be better if you need the AC occasionally, such as for a few hours every few months.

 

 

Best Split Air Conditioner Brand In India Options-I Series And IP Series


The heat of summer doesn’t seem to be increasing. Have you considered upgrading or replacing your present air conditioner? Want to choose the best split air conditioner brand in India in 2022 so you can install it in your home? We’ve got your back. Generally, seeking professional counsel before making a significant purchase is a smart idea. Finding the best air conditioner brand in India can be made easier with the help of this post! You can find the best air conditioners in India below, but read on for additional information before you do.

Which AC brand is the best? Our preferred models are from the INTEC, I, and IP Series.

India has a lot of summertime weather. The sizeable market for air conditioners indicates a high demand for them. Many brands provide air conditioning services all around the country. Given the wide variety of available options, you might wonder which AC brand is the finest. We must be careful to only choose the best models from the top AC brands while looking for an air conditioner to match our needs. Overall, this will simplify acquiring, configuring, and using the product. In addition, prompt service and premium components will be

Intec offers two outstanding best split air conditioner brands in India to all customers: –

The I-Series: The 1-ton and 1.5-ton capacities of the I-Series ensure that the customer does not depart empty-handed and are suited for both large and small rooms. One of India’s leading manufacturers of air conditioners has a best-selling series called the Premium Series. It is fashionable and perfectly harmonizes with the surroundings. It uses Vedic air technology, which maintains sterility and microbial-free air. Thanks to the charming LED, you may boast to your friends about your sense of style because the atmosphere has a premium feel. Convenience won’t have to be compromised to conserve energy because the Premium series has three stars. You won’t be able to get any rest.

IP-series: The metal air conditioner will make your surroundings a more attractive place to live, and you can now anticipate many comments from visitors for your smart decision. The IP Series split air conditioner is the best choice if you want to lead a happy life and flaunt your sense of style. The set temperature on its stunning LED display’s enormous numbers can be seen. The beautiful, highly efficient home appliance is made with 8 mm copper coil technology. The filter mesh may be detached and cleaned to guarantee that the machine operates as efficiently as possible.

Chose Intec

Split air conditioners have a sizable market. Since different clients have different needs, INTEC, the top split air conditioner manufacturer in India, offers a choice of powerful models to provide relief from the heat in the shortest amount of time. It is essential to assess a device’s technical parameters before choosing it.

Intec’s top-notch goods and wide selection are India’s best split air conditioner brands, so check them out immediately.

 

Premium Range options from Intec – The Best Air Conditioners Brands in India


A new air conditioner is a long-term investment. The brand is another crucial aspect we take into account before purchasing any significant appliances. Here are the top air conditioner brands in India you need to be aware of if you’re looking to get a new AC this summer. Intec!

In a country like India, it’s difficult to get by during the heat. The concept of sunny summer days may have seemed tempting a couple of months ago. However, with the summer months rapidly approaching, even the slightest prospect of sweltering hot days makes us feel horrible. Air conditioners are our only hope during these oppressively hot months. We can tolerate hot days and cope with the muggy, sweltering atmosphere thanks to air conditioners.

In this blog post, we’ll go over all that Intec has to offer for your comfort and advantage.

I-Series:– which are appropriate for both large and small rooms and come in 1-ton and 1.5-ton capacities, make sure that the buyer does not go away empty-handed. It complements the surroundings beautifully and is sleek and fashionable. It is created using Vedic air technology, which helps to maintain the air clean and microbial-free.

The Premium Series: One of the most well-liked series from one of the best air conditioner brands in India is the Premium Series. You won’t have to give up convenience to conserve energy because the Premium series has three stars. You can boast about your sense of style to your friends since the cute LED gives the environment a refined air. Your ability to get a good night’s sleep will be facilitated by a silent operation.

IP-series: The metal split air conditioner will make your surroundings a more attractive place to live, and you can now anticipate many congratulations from your visitors for your stylish decision. If you want to live a happy life and display your style, the IP Series split ac is a perfect choice. You will be informed of the set temperature by the large numbers on its stunning LED display. To guarantee that the machine operates as efficiently as possible, the filter mesh can be simply separated and cleaned. The extremely effective 8 mm copper coil technology turns the household appliance into a beautiful one.

Go with Intec

Split air conditioners have a sizable market. It is essential to review a device’s technical parameters before choosing it. The top split air conditioner manufacturer in India, INTEC, offers a range of models to suit the requirements of all customers, and each one is strong enough to bring relief from the heat in the shortest amount of time.

For the top split air conditioner brand in India, check out Intec’s high-quality offerings and wide selection right away.

 

Want to cool your bedroom this summer? Here Are The Options You Can Choose From

Is the heat of summer nights preventing you from sleeping properly? Why not equip your bedroom with an air conditioning system offered by air conditioner brands in India to enjoy a breath of fresh air and finally be able to spend good nights?

What type of air conditioner in India should you choose, what power to choose and where to install it in your room? We will answer all your questions!

3 air conditioning units adapted to one bedroom

The indoor ambient temperature can make us see all the colors! In winter, we can have trouble sleeping when it’s cold, and conversely, the heat can easily keep us from falling asleep in summer.

Soon, we will witness hot summer weather, so it makes perfect sense to want to install an air conditioning system in your bedroom to be able to rest better in the event of tropical temperatures!

For this, the following 3 alternatives are considered to be particularly suitable:

  1. The mobile packaged air conditioner

On wheels, the one-piece air conditioner is a very simple extra solution to install and rather affordable in terms of price.

However, it does not have an outdoor unit, which means that all of its components are in a single indoor unit. This parameter then makes itrather noisy. It is, therefore, better to make sure to choose a function offering a “night” mode, a quieter option so as not to disturb your sleep.

 

  1. The split air conditioner

Very efficient in terms of cooling and quiet, the split wall air conditioner is an excellent option for a bedroom. It consists of an outdoor unit as well as an indoor unit which ideally finds its place above the door to the room. However, this is an expensive solution that requires professional installation and commissioning.

 

  1. The multi-split air conditioner

Cousin of the split air conditioner, the multisplit consists of an outdoor unit and several indoor units. It is therefore perfect for cooling several bedrooms or several rooms in a house.

An additional advantage: each indoor unit is independent in terms of the temperature setting.

 

Where should the air conditioner be installed in a bedroom?

Ideally, the air conditioner should be as far from the bed as possible and near a window or door. In the case of a fixed installation at height, the top of the door is therefore a location of choice.

In order to promote the natural regulation of body temperature, 20°C ​​is the recommended ambient temperature in an adult bedroom.

In summary, the best choice of air conditioner for a room remains the split, or the multi-split, whose noise level does not exceed 40 decibels so as not to disturb your sleep, while offering you pleasant and effective cooling.

How split air conditioner price and monthly expenses might affect you?

Split air conditioners are the most common type of cooling system, and they can be found in nearly every home. It is extensively used since it is less expensive and simpler to install. However, if you are considering purchasing one, you should be aware of the split air conditioner price as well as its other costs, particularly those that will become a part of your life and will occur every month. Interested? Let’s go through some of the hidden prices and expenses that you might not be aware of when purchasing an air conditioner.

The Standard Unit

When compared to window air conditioners, split air conditioners produce less noise because the noise-generating machinery is positioned outside the room. These devices come in a variety of cooling capacities, but unlike window air conditioners, their size isn’t directly proportional to them. This is because the main cooling mechanism is located in the outdoor unit, whilst the indoor unit is smaller. Split air conditioners prices in India currently have cooling capacities ranging from 0.75 to 4.5 tonnes. In this article, we’ll assume that your air conditioner fits the aforementioned description. Is that clear? Now for the meat of the matter.

The cost of installation

After the expense of the split air conditioner, you will have to pay for installation. Some vendors, both online and offline, also provide free installation. If not, the whole installation cost, in most circumstances, will be less than Rs. 2000. However, this does not include the cost of additional copper wire, which will vary based on a variety of circumstances.

The price of copper wire

Most manufacturers provide a certain length of complimentary copper wire, but if your AC setup necessitates more, you’ll have to pay for it. This necessity will be communicated to you by the installation crew. Copper wire costs Rs. 200 per foot in most places, including fitting charges.

Service Cost

  • The cost of service varies depending on whether your computer is still under warranty. After purchasing an air conditioner, the compressor is the most expensive component to service. Most manufacturers’ compressors come with a 5-year warranty. If your compressor breaks down after the guarantee period has expired, it can cost you anything between Rs. 8000 and Rs. 8000.
  • The cooling gas is the second most expensive part of maintaining an air conditioner. The gas is circulated in copper tubes, which are prone to corrosion, as previously stated. If you live in a place like Mumbai, where the humidity is high, the copper tubes are likely to rust and shatter. As a result, there will be less cooling, and eventually none at all. The tubes can be repaired by a local AC mechanic for a fee ranging from Rs. 500 to Rs. 700. After that, you’ll need to refill the compressor’s gas tank. A 1-ton air conditioner would set you back roughly Rs. 2500. The majority of brands’ warranties do not cover this.

Monthly Electricity Cost

  • When purchasing an air conditioner, most customers overlook the cost of electricity. This is where star ratings are important, and you must make your decision properly. As previously said, the lower the star rating, the lower the electricity bill. Inverter air conditioners are the most energy-efficient. The estimated electricity costs for houses and offices are listed below.

Household Costs (Runs 3-4 Hours/Day)

Your monthly electricity bill will be around Rs. 620 if you buy a 1-ton air conditioner and use it for about 4 hours every day. This is a rough estimate based on the per-unit cost of power in your area of Rs. 4. If the same considerations are taken into account, the monthly electricity bill for a 1.5-ton AC would be around Rs. 920. If you choose a machine with a better star rating, the cost will be reduced, and vice versa.

Office costs (7-8 hours each day)

The cost of power per unit in commercial areas differs from that in residential spaces. The monthly cost for a 1-ton machine would be Rs. 1,382, assuming the AC works for roughly 8 hours every day. Using the same figures as before, a 1.5-ton system will set you back Rs. 2,073 a month. The monthly cost of a 2-ton air conditioner is roughly Rs. 2,880. This time it’s for an air conditioner with no mention to a star rating. The prices will be cheaper if you purchase a higher-rated air conditioner.

Conclusion

The sun is ready to soar as summer approaches, and there’s no better time than now to go pick out the perfect cooling gadget for your house or office. You can compare the costs of our INTEC split air conditioners price to those of other brands to choose the one that best suits your needs.

INTEC Split AC – The Best Split Air Conditioner Brand in India

INTEC Split AC – The Best Split Air Conditioner Brand in India

Without any uncertainty, INTEC is one of the best split air conditioner brand in India. with years of experience offer the best customer quality a well as ensuring the highest level of comfort in all our products. All of our household appliances are designed with humidity in mind. With the help of an Intec Split air conditioner, you may even appreciate the 50-degree Celsius torture weather.

We’ll look at some of Intec’s best series in this blog.

What INTEC Has to Offer?

When it comes to the best split air conditioner brand in India, INTEC offers a variety of models to fit the needs of all users, and they’re all powerful enough to provide respite from the heat in the shortest amount of time. Now let’s have a brief look at these models to figure out which one is best for you.

I-Series

I- series, which are available in 1 ton and 1.5-ton capacities, are suitable for both large and small rooms, ensuring that the buyer does not go empty-handed. It’s sleek and stylish, and it adds a lovely touch to the surroundings. It’s made with Vedic air technology, which helps to purify the air and keep it bacteria-free.

The Premium Series 

The model has three stars, so you won’t have to sacrifice your convenience to save electricity. Cute LED lends an air of refinement to the atmosphere, allowing you to brag about your style to your friends. A silent operation will not disturb your slumber, allowing you to get a good night’s sleep.

IP-series

The split air conditioner, which is made of metal, will make your surroundings a more appealing place to live, and you can now expect a lot of compliments from your guests for your fashionable choice. The IP Series is a great split ac to get if you want to show off your flair and live a happy life. The huge digits on its beautiful LED display will notify you about the set temperature. The filter mesh may be easily separated and washed to ensure that the machine functions at its best. The home appliance is transformed into an attractive one thanks to the highly efficient 8 mm copper coil technology.

Conclusion

The market for split air conditioners is huge. It is critical to examine each device’s technical specifications before making a decision. Check out Intec’s high-quality products and large assortment today to make the proper decision and choose the best split air conditioner brand in India.