Since the internet has evolved into a global and open space, with great economic potential to generate commercial projects, the creation and success of online businesses have been improving every year, starting with small static websites with few sales, at infinity of dynamic websites with millions of products from both small and large companies.
Where does e-commerce come from and where is it going?
In this sense, it can be understood that the evolution of the Internet towards a commercial space has meant a revolution for companies and citizens since a digitalized society has been created where not only information is consulted, but can be sold and bought services and products.
2019 e-commerce trends
Through the study of “evolution and prospects of e-commerce for 2018 and 2019”, we can get an idea of what is to come and the new trends in the matter of electronic commerce.
We know that its great growth comes from the hand of evolution in the implementation and execution of e-commerce platforms. Every time more simplified and technologically accessible platforms are used for all types of entrepreneurs since they make it faster to market.
Therefore, it is planned to create more platforms in this regard to make the online commerce market much larger, accessible and easy to use for all businesses.
Social networks are becoming more and more sales channels, so these networks are increasingly adapting to facilitate the purchase and sale of products and services which will increase the numbers of trade in social networks.
Another very innovative and successful element is being voice search, but until this year it is not trying to implement in e-commerce. In 2019, the development of functionalities for platforms such as Alexa or Google Home will be implemented and used more than ever and with this, the sale of products will be facilitated through the use of voice only.
The omni-channel is being enhanced in every way, the omni-channel CRM is being given, which will make it possible for a customer to be recognized in the same way in the physical store, than in social networks, than in ecommerce, in order to offer a more personalized and satisfying customer experience.
Another trend is that more and more physical stores are becoming places of passage or places of the first contact with the product and then buy the products online. Therefore, e-commerce is being included in physical stores, without altering delivery times and facilitating online shopping in stores, which is a trend that is being used more and more every day.
The majority of e-commerce expects to grow, especially the largest and most billing e-commerce. As for the average ticket, 64% of e-commerce foresees that it will remain the same as in 2018.
In relation to mobile e-commerce, 63% of respondents foresee that sales in mobile e-commerce will be more than 25% of their total billing. As for the omnichannel strategy, respondents believe that omnichannel sales will increase by as much as 10%, with the most used omnichannel technologies being the native App and Social WiFi.
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