The Modern OLED Display Market: What’s New?

Over the past few years, OLED technology has stepped forward, and what has recently been presented as prototypes has now become a reality – models of new-generation TVs with OLED displays flaunt on store shelves. What is this technology good at, and what advantages does it have over liquid crystal displays and plasma that has sunk into oblivion?

What is the difference between the OLED matrixes of the top LED TV brands in India? What are the development prospects for this technology, and what pleasant news should we expect in the future? You will find answers to these questions in our article.

Currently, the good old LCD, LED rule the TV market: the overwhelming majority of models sold are precisely LCD screens that have a number of drawbacks compared to the now-dead plasma and OLED displays of the future. The latter have fundamental differences from TVs based on LCD/LED technology.

The main one is that the pixels themselves emit light, without requiring additional illumination. But even despite the fact that OLED technology does provide a more contrasting, juicy and voluminous picture, and televisions with this matrix are thinner, lighter and more elegant, old technologies do not give up without a fight, having their advantages, the main of which, perhaps, is the price.

top LED TV brands in India

War of Thrones: OLED vs. LED/LCD

In order to understand the disadvantages and advantages of these two technologies, let’s briefly compare the OLED and LCD/LED displays.

The brightness of both types of matrices is better than that of plasma, which entails less loss of image quality when viewed on a sunny day. Some parts of the image on OLED may be brighter than on liquid crystal displays, while the latter outperform their competitor in the brightness of the backlight of the entire screen (which is actually not so important when viewing).

OLED screens differ from any other in a strikingly deep black colour, since one of the features of this type of matrix is ​​the ability to completely turn off individual pixels to get the perfect black colour.

Due to the fact that in terms of brightness of individual sections of the screen and the depth of black OLED, they are superior to rivals; they provide a more contrast picture (at the moment, displays of this technology are unparalleled in this indicator). This is important because the high contrast makes the image more realistic.

The image quality of liquid crystal matrices is significantly degraded depending on the angle at which the viewer looks at the screen. If we talk about OLED matrices, then they have a larger viewing angle than their competitors, although they cannot be compared with plasma TVs.

OLED screen uniformity is much higher than LCD/LED, although inferior to plasma, it is still too early to draw conclusions – the technology does not stand still.

If we talk about energy consumption, then in the case of OLED, this indicator directly depends on the brightness of the screen: the brighter, the more energy is needed. Therefore, viewing a dark tape will be cheaper than a colourful cartoon.

In contrast, the power consumption of LEDs depends on the screen backlight settings – the weaker the backlight, the less energy the TV consumes. By setting the minimum settings for this indicator, you will save more on energy consumption with LED displays. However, both of these technologies do not consume much energy, which is an important point when choosing an ultra-high definition LED TV.

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